Why You Need a Blog on Your Website
If you aim to grow your website traffic, you may have come across dozens of different methods to achieve it, from social media tools and Google Ads to reciprocal linking. When done the right way, blogging represents one of the most effective ways to get…
Why You Need a Target Audience, and Where to Find Them
When it comes to your business’s marketing strategy, if you try to speak to everyone then you won’t end up reaching anyone. That’s why, before launching a new product or marketing campaign, you’ll first need to determine your target audience. Who wants and needs what you…
Why Email Marketing Improves SEO
You already know the benefits of SEO when it comes to your business website. But do you know how email marketing can boost SEO and drive even more traffic to your site? While not directly linked to SEO, email marketing combined with a solid SEO…
Are You Getting All You Can from Your SEO with Google My Business
Google My Business provides a free resource allowing businesses to make themselves more visible to customers who search for products or services online. By claiming and verifying your Google My Business listing, you increase your business’s organic rankings in searches and become more likely to…
Does Local SEO Matter to Your Business?
If you own a brick-and-mortar business, you may have already heard of local search engine optimization. But what does local SEO mean actually and why does it matter? Local SEO helps people in your area easily find your business through searches on sites like Google,…
What is Google Maps Pack, and How Do You Get In?
When internet users search online for a local service, Google displays a map with relevant businesses in the area. This collection of businesses that show up in a local search represents the “Maps Pack”. Local searches concern companies that offer their services in a particular…
How to Harness the SEO Power of Online Reviews
Online reviews are a crucial aspect of any business. 93% of consumers say online reviews play a part when buying something. It might seem obvious that consumers rely on the opinions of others when making a purchase. What you might not know is that online reviews also…
Google Ad Words or Facebook Ads: Where Should You Invest Your Ad Dollars?
If you’re trying to decide between spending your advertising dollars on Facebook Ads or Google AdWords, you’re looking at your marketing wrong. The marriage of these two powerful online advertising giants is just what your business needs to achieve remarkable results from your digital marketing…
Which Facebook Ad Metric Matters Most to Your Business?
Nobody likes wasting money, especially with a business. When it comes to advertising, you want to know what works, what doesn’t, and how you can improve. When it comes to social media ads, Facebook is the dominant channel for businesses, allowing them to reach a…
Is Mobile SEO Really Necessary?
It’s been a while since Google announced in 2015 that mobile friendliness was a ranking factor for search engine results. Fast forward three years. In March, 2018, Google introduced mobile-first indexing. Google gradually shifted from crawling, indexing, and ranking the desktop version of your website…