Direct mail you know about, but we know when to do it – and when not to. It’s in our ROI DNA. We will run the numbers before you invest your marketing dollars, to make sure the ROI makes sense for your product line. PURLs, QR Codes, and Augmented Reality are certain to make your print plays stronger.

EDDM is hot – should you use it? Traditionally, EDDM reaches every door around your brick and mortar for grand opening type mailings. WGi digs deeper to make your EDDM work harder and smarter, utilizing your demographic profile for targeting, yet preserving the deep postal discount.

WGi provides the answers you need to determine if EDDM or list mailings will be most beneficial to you and your unique situation. We give you deep insight into USPS policy, and provide little known tactics that will track your EDDM from mailing facility to in-home. Some of our EDDM tactics also lend themselves to targeting your best prospect-rich neighborhoods with GPS-enabled Door Hanging services.

When EDDM ROI does not prove out as your best fit, WGi provides all types of list mailings with pinpoint accuracy. We provide clients with test marketing, prior to large-scale roll-outs.