Social Media Optimization
What To Expect - A Case Study
You should expect one word from our Facebook campaigns – Success! In fact, we guarantee success in 30 days, or you get the next month free.
Here is an example of one of our suggested campaigns for a company with an established product, sold locally but through multiple geographic locations. They were looking for more Facebook presence, more website traffic, and ultimately more sales. This one was fairly obvious – we suggested a 30-day, locally geo-targeted “likes” campaign. That was followed by two 30-day, locally geo-targeted website traffic campaigns, coupled with website blogs. We pixeled the web pages and blogs to measure results, and provided FB posting & interaction throughout the campaigns. The results proved a 4x boost in Facebook audience, and a 34% boost in website traffic (as compared to pre-promotion), and the client acknowledged a “nice” boost in sales. Success.
Customizing FB Campaigns to Match Your Company Goals is Our Specialty
Complete Facebook Posting with graphics and copy to position the company, educate industry & personal benefits, news, philanthropy, and community social interactions, with 10% promotional push. WGi provides all Facebook communications with client’s audience, collects relevant calendars from client’s frontline team members, provides proofs and reports results to company marketing contact.
Please allow us to be candid about FB Posting – almost any organization can do their own posting for a proper and helpful Facebook presence. Posting is not nearly as crucial as the actual paid Facebook campaigns, but you do need at least a weekly presence. The reason most organizations send this outside is the lack of persistence to keep delivering posts. So, save yourself $500/month and do this part in-house, or we are here for you if you find your Facebook page disturbingly abandoned.
Guaranteed Success Packages – Our Facebook paid campaigns are based on your company goals and a proper complementary fit within your other marketing initiatives. Web Graphics, Inc. utilizes research, planning and modeling tools to optimize your Facebook spend. We build the paid campaigns based on your needs and deliver optimum functionality through extensive A/B testing and aggregate pixel data collection.
Our Guaranteed Success Starter Package is $500/month, which includes $100 in paid Facebook fees. We also offer an Unlimited Campaigns strategy, for those with multiple locations or more complex concurrent campaigns that overlap one another. The Unlimited Campaigns Package is $1500/month, with Facebook fees additional. Most companies select one of these two packages, with a few preferring a custom package in between these.
Facebook Campaigns we use, to accelerate specific segments of your business:
2) Lookalike Audience Campaigns
3) Engagement Campaigns
4) Website Traffic Campaigns
5) Lead Generation Campaigns
6) Conversion Campaigns
7) Retargeting Campaigns
Synergistic bolt-on services we use, to enhance Facebook Campaigns:
2) Google & Facebook Analytics Campaign Refinement and Reporting
3) Search Engine Optimization (SEO)
4) Targeted and Customer Mail
5) Targeted and Customer Email Blasts
6) Other Social Media for Select Demographics
Campaign Pricing
All WGi FB Campaign pricing is ala carte. You can start small, see the results, expand your trust in WGi and move forward to more fruitful campaigns as you see fit. We know the way we use FB is very successful, so the bottom line is gaining your trust. And we will, but you must hit the start button.