Social Media Optimization

Social Media Importance

Facebook, Twitter, LinkedIn, Instagram, SnapChat, Pinterest, and Reddit. There is your top seven. All are wildly popular and hundreds more platforms like Tik Tok are vying for their time in the sun. However, when it comes to commerce there is the King and all the rest. Facebook is the foundation and most important play in Social Media commerce – no contest, no dispute. And now comes Facebook Shops. Need we say more?

Facebook Is Now Pay to Play

It was fun while the party lasted, but Facebook advertising is no longer free, nor is it user-friendly for small business. Facebook is now a full-time job if you want to gain reach, share and sales. If you believe your posting and clicking, “yes boost my great post,” are actually doing anything for you, we have some bad news. At best, you are reaching low, single digits of your audience. You now need Facebook pros who stay up to date with the ever-changing FB rules, and who understand all the features and methodologies of today’s pay-to-play Facebook.

We Build GSPs From the Ground Up

WGi builds every Facebook strategy from the ground up, depending on your product, company goals and other marketing in progress. Facebook is a synergistic play, helping nearly every business model gain both market reach and share. We make use of our award-winning design team, technical expertise, and FB pixels to create, plan and measure your successful Facebook campaigns. Now we can even sell your products directly from Facebook. The crazy thing…all of this is less expensive than any other media you can buy. Our Guaranteed Success Packages (GSPs) start at just $500 per month.

What To Expect - A Case Study

You should expect one word from our Facebook campaigns – Success! In fact, we guarantee success in 30 days, or you get the next month free.

Here is an example of one of our suggested campaigns for a company with an established product, sold locally but through multiple geographic locations. They were looking for more Facebook presence, more website traffic, and ultimately more sales. This one was fairly obvious – we suggested a 30-day, locally geo-targeted “likes” campaign. That was followed by two 30-day, locally geo-targeted website traffic campaigns, coupled with website blogs. We pixeled the web pages and blogs to measure results, and provided FB posting & interaction throughout the campaigns. The results proved a 4x boost in Facebook audience, and a 34% boost in website traffic (as compared to pre-promotion), and the client acknowledged a “nice” boost in sales. Success.

Customizing FB Campaigns to Match Your Company Goals is Our Specialty

Complete Facebook Posting with graphics and copy to position the company, educate industry & personal benefits, news, philanthropy, and community social interactions, with 10% promotional push. WGi provides all Facebook communications with client’s audience, collects relevant calendars from client’s frontline team members, provides proofs and reports results to company marketing contact.

Please allow us to be candid about FB Posting – almost any organization can do their own posting for a proper and helpful Facebook presence. Posting is not nearly as crucial as the actual paid Facebook campaigns, but you do need at least a weekly presence. The reason most organizations send this outside is the lack of persistence to keep delivering posts. So, save yourself $500/month and do this part in-house, or we are here for you if you find your Facebook page disturbingly abandoned.

Guaranteed Success Packages – Our Facebook paid campaigns are based on your company goals and a proper complementary fit within your other marketing initiatives. Web Graphics, Inc. utilizes research, planning and modeling tools to optimize your Facebook spend. We build the paid campaigns based on your needs and deliver optimum functionality through extensive A/B testing and aggregate pixel data collection.

Our Guaranteed Success Starter Package is $500/month, which includes $100 in paid Facebook fees. We also offer an Unlimited Campaigns strategy, for those with multiple locations or more complex concurrent campaigns that overlap one another. The Unlimited Campaigns Package is $1500/month, with Facebook fees additional. Most companies select one of these two packages, with a few preferring a custom package in between these.

Facebook Campaigns we use, to accelerate specific segments of your business:

1) Like Campaigns

2) Lookalike Audience Campaigns

3) Engagement Campaigns

4) Website Traffic Campaigns

5) Lead Generation Campaigns

6) Conversion Campaigns

7) Retargeting Campaigns

Synergistic bolt-on services we use, to enhance Facebook Campaigns:

1) Boosted Website & Blog Posts to Facebook

2) Google & Facebook Analytics Campaign Refinement and Reporting

3) Search Engine Optimization (SEO)

4) Targeted and Customer Mail

5) Targeted and Customer Email Blasts

6) Other Social Media for Select Demographics

Campaign Pricing

All WGi FB Campaign pricing is ala carte. You can start small, see the results, expand your trust in WGi and move forward to more fruitful campaigns as you see fit. We know the way we use FB is very successful, so the bottom line is gaining your trust. And we will, but you must hit the start button.

Let's Start Your Facebook Campaign, Contact us!